Tag marketing mix

7p of marketing mix

7P of Marketing Mix-Extended Marketing Mix Strategy

7p of Marketing mix is the set of elements that are used in a Marketing Mix strategy. The Marketing Mix is a concept of developing and executing an effective marketing strategy. Initially, there were 4 p’s to explain the marketing…

marketing mix

Marketing Mix- an effective Marketing Strategy

The Marketing Mix is a concept of developing and executing an effective marketing strategy. The term “Concept of the Marketing Mix” coined by Neil Borden in 1964. Marketing is a “mixture of ingredients” – termed by James Culliton, professor of…