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Digital Marketing Trends-2019 | Marketing Strategies

digital marketing trends

Since we are in the era of a Digital world and the rise of the internet, the marketing and advertising efforts have increasingly gone digital. So we need to understand the various Digital Marketing Trends, preceding the year 2019. Now, with Digital Marketing, Various Brands and sellers are reaching their customers using digital platforms.

Smart marketers know that staying competitive means not just keeping up with the latest marketing trends, but being ahead of the curve of the industry. So today we will discuss some trends that going to be a stat changer in 2019 Digital Marketing Industry.

Topics we will be discussing-

Video Marketing
ChatBots
Mobile Marketing
Artificial Intelligence (AI)
Social Media Stories Polls

Influencer Marketing 
Voice Assistant Services

Video Marketing

Video marketing is likely to be increasing in the marketing platform. Brands are approaching consumers with a higher rate of CRP. Not just a youtube video ad, Facebook, Instagram Business holders are saying to witness a higher engagement with video marketing.

Live video is gaining popularity in Marketing strategy, with a large number of businesses using it for interviews, product demos and “behind the scenes” glimpses of events, life in the office, how products are made, etc.

With ever-decreasing costs of film equipment and the increasingly high-quality smartphone cameras, businesses and marketers are heading for personalized video messages rather than phone calls or emails

ChatBots

Chatbots will continue to be an important part of digital marketing trends in 2019.

This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.

Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.

Mobile Marketing

The popularity of smartphones and digital devices has made geofencing a must-have for marketers looking to capture the attention and stay on the radar of their target markets. Using RFID, Bluetooth and GPS technologies, geofencing has the ability to send targeted messages to potential customers within a specific geographical area.

mobile marketing stat
Source

Nonetheless, this technology has many uses for customers, including operating smart devices and a lot more. For marketers, though, it offers the advantage not only of hyper-targeted localization but also the ability to track certain metrics (how long customers are in store, what they buy, how often they visit, etc.).

Artificial Intelligence(AI)

Artificial intelligence will take over the world! Or at least the world’s simpler jobs.

AI can analyze consumer behavior and search patterns. By utilizing data from social media platforms it helps businesses to understand how users and customers find their products and services. For example, Facebook messenger bots (which we’ll talk more about later) can help you automate and optimize your customer service.

Businesses adopting AI in 2019 will be able to save costs and accelerate growth, getting an edge over their competitors.

Social Media Stories

In Digital Marketing Trends, social media have always been in the top of the most effective tools. Social media Stories enable users to share 15-second posts in the form of videos or photos on their accounts, like Instagram, Snapchat, Facebook, Whatsapp posts disappear in 24 hours and are a great way to showcase behind-the-scenes content.

The ability to quickly test concepts and ideas in the form of polls on Stories allows you to hear exactly what your potential customers actually want. Whether your business is debating on a new flavor. What time of day to broadcast or what type of content to create, ask and people will tell you.

I find that loyal followers want to engage with your brand to show their support in Marketing. This is also a great way to gain more engagement because not too many brands are harnessing these tools just yet. If your brand is able to quickly adapt to new trends, you will stand out from the competition.

Influenced Marketing

Smart Marketing strategies are always resulting in brand value. Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message. It engages the larger market rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.

Because People generally trust an influencer’s words over corporate statements.

 Voice Assistant Services

Voice assistant plays a vital role in digital trends. This is likely to be increasing over the years. Everyone is now adopting voice assistant for their ease.

"hey Siri, how is the weather in Maxico?"

"Alexa, play a romantic song"

"Ok Google, take to the nearest garage"

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019. 60% of the users will opt for voice searches by 2020 and there will be not a single text typing searches over the time.

This is just because of the time efficient role of the voice searches. Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter. Moreover, the number of errors made by voice assistants like Alexa, Siri and Google has reduced.

Conclusion

If you want to hone and sharpen your digital marketing skills and grow your business like never then you should always be up-to date with the latest digital marketing trends.

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Hey there, This Niladri G. Here you can find Digital Marketing related Blogs| Marketing Trends| News Updates Hope you enjoy your reading.

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