7 Digital Marketing Mistakes- That Can Ruin Your Business Strategies

Did you know a proper marketing strategy can change your entire business goal? Besides that, your mistakes in digital marketing strategy can also bring you a lack of success.

Don’t be panic, everyone does mistakes. But some of them learn from that. Your mistakes can make you a good marketer. While we differentiate tradition marketing with powerful digital marketing, obviously there will be both positive and negative impacts on marketing strategies.

digital marketing mistakes
Digital Marketing Mistakes

Today, I have got some tips [Digital Marketing Mistakes] to share. In addition, that will help you create a proper marketing strategy or recheck your marketing efforts.

Digital Marketing Failures-

Sometimes a marketing strategy doesn’t come how you predict. but when it happens on a large matter, it blows out the reputation of the brand.

There are several digital marketing fails that outcome as guilty for the brand. Why I am discussing those here? Because they gain experience from those fails.

FORD- A goofy Ad had been conveyed by the Ford, where the idea was to show the big boot space of a Ford car, however, they delineated gagged girls, forcefully into the boot, which has been censured by the people as a malignant attitude by Ford.

My intention was not to criticize any brand advertising. I was just wanted to give you an example of how your campaigning can affect the entire brand name or fame.

7 Mistakes of Digital Marketing Strategy You Should Cross-Check

Most of the startups fail due to lack of proper marketing process and ideas.

Marketing is not just gathering different marketing strategies and implement them. It is about developing those in growth prospective.

While you are taking your marketing decisions, make sure you cross-check these points, to ensure are not mistaking. It may lead your business to an ultimate fail.

Evaluate Your Product aspects before making any further step

digital marketing mistakes

Before you jump into any marketing decisions you need to understand your product or content characteristics deeply. Now you might ask how this related to our marketing strategy? Well, Yes there is a relevant connection with this. Marketing decisions without product knowledge or understanding miss the mark.

As a marketer, you should aware of your product. What is your product type and how your product can create a differentiation in the market?

Next, you need to check your product for the market fit. I am trying to say here that, you should elucidate the pivot marketplace for your product listing.

Targeting Right Audiences

digital marketing mistakes

This is a crucial factor in Digital Marketing Campaigning Mistakes. choosing the right audiences for your marketing is the first among all stand. In fact, digital marketing makes it easier to target specific people than ever.

Read Top Digital Marketing Trends For 2019

Let’s take an example and understand this deeply. Suppose, I offer digital marketing services. I will target only those people who are looking for digital services for their business. It can further be filtered with search terms, price, location, etc. I don’t have to spend my whole budget on acquiring irrelevant audiences.

So be specific about reaching people with your product or services.

Analyze CPA-Cost Per Acquisition

I’ve seen many marketers opting their marketing strategies on digital platforms but they don’t analyze the outcome. If the amount of profit fully utilized on promotion then absolutely you are doing it wrong. If you have a budget for marketing campaigning then go for it. Or else you shouldn’t do that.

Furthermore, you must check the CPA-Cost Per Acquisition.

What is CPA & How does it impact on my marketing strategy?

CPA[Cost Per Action/ Cost per Acquisition] is an online advertising pricing model that implies the amount the marketer pays for specified customer acquisition.

Moreover, It is important because if you are spending more for an unspecified acquisition then your whole marketing strategy will fail.

Not Using Social Platforms For Free Promotion

The fourth digital marketing mistake usually marketers do is not utilizing the free space of social media. You know today Social Media can help you have the initial boost for your business. Just because the reach of audiences is higher there.

Read Best 12 Laws of Social Media Marketing Which Can Help your Business to Grow.

Though you can use paid advertising on social media you also can go with free promotion initially.

Not Analyzing Productiveness

digital marketing mistakes

You have to be concerned always about your productiveness. Just selling the product or market the product is not enough for a marketing strategy.

People always welcome those products or brands which are upgrading day by day, in terms of quality and productivity, or sometimes for services.

Along with that, you should also focus on your campaigning productivity. In digital campaigning, you can measure your campaigning insights to manage them easily.

Desiring Overnight Success

The common digital marketing mistake marketers do is, they think they set a campaigning tonight and it will carry the desired result from tomorrow. Have some patience. This is not an overnight result-oriented fact. It will take some time and you should not be doing this mistake.

Engagement of a Mentorship

Though you can design and apply your own marketing strategy still I would suggest you engage a mentor- a digital marketer for your support. Look, this may debatable, but I think someone has to be there to tell you are doing it right or wrong!

In some cases, a digital marketer can analyze your business outcome better than you.

Read Top 5 Content Marketing Benefits For Your Business Strategy.


In digital marketer era, you can make your strategy more specific. Which is far better than the traditional marketing processes. But if you doing it without any prior marketing strategy and proper digital marketing knowledge then you are doing the mistake. Before you take any decision for your business you must analyze the entire strategy or campaign to be on the safe side.

Don’t just stop up by the words! Do it. Encounter digital marketing mistakes, learn from those mistakes, further go with strategic changes. All the Best.


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